|If ever there was a time to implement accreditation nationally, it is now. Recently, I received several emails advertising cheap logos, business cards and stationery. The direct mail advertisement promoting these graphic design services wouldn’t allow me to reply. The advertisement was targeting start up companies in particular who supposedly cannot afford to pay a graphic designer the regular rate.|
Coincidentally, I was searching for some extra freelance work online and came across this ad stating, “Graphic designers needed” so I checked it out. This company requesting a designer’s service was slick and organized. Curious about what they needed in terms of my skills, I contacted them. The job entailed designing a logo, business card, letterhead and envelope as templates that would be sold en mass to those individual companies in need but first, I had to do a “test.” The test required me to design a logo, business card, letterhead and envelope within 72 hours. Not only was my curiosity piqued, but my investigative prowess went into high gear as well. The criteria given were a brief description of the company, the company name, an address, phone number, fax, and email. They also indicated that I was to use photographic images as part of the design on the business card because it was more “appealing.”
As a perfectionist, I found it difficult to complete the test in less than 72 hours. This was a different way of working. It had nothing to do with a thorough, reflective, thought process that I was so used to applying, but rather it had everything to do with a pumped out, “do it as fast as you can” end result. In fact, perfection, quality and service were not a big requirement of doing this job at all. Plus, there was no client to talk to and get feedback from.
I called to talk to the owner about how much this freelance work would pay an hour. For designing the logo, business card, envelope and letterhead, the designer only received $24.95 in total! When I pumped him for more information about how much his cut was for my hard work, he avoided the question like a pro. I told him I was not used to working like this without a client’s involvement and careful planning. He quipped, “You’ll get used it. We have ten of the top designers in the U.S. working here and they can produce all of the elements you designed for the test in one hour.”
Grace C Visconti (Eagleheart Dynamic) incorporates the processes of a few professions: the visual arts of graphic design and photography, writing/editing, and Shiatsu Therapy. Though her primary professions are very different disciplines, there is a common stream that flows through all of them: energy in its various forms of expression.